Remember the joy of decorating your room as a child? Getting to take control of what was on the walls and your bed was a form of self-expression and freedom. And many kids are needing a bit of freedom as the new school year starts — along with a fresh
TikTok #dorm content is driving a new category of home decor
In the TikTok era, even dorm rooms become a backdrop for #content. With more than 3 million incoming freshmen looking to fly their parents’ coops this fall, students are flocking to TikTok for inspiration on how to make their concrete cells sparkle.
There’s a cottage industry of influencers and home